HAILEY SARA

home

beauty

fashion

lifestyle

travel

MAKEUP

FRAGRANCE

SKINCARE

HAIRCARE

london life

living

work

wellbeing

home

beauty

fashion

lifestyle

travel

AUSTRALIA

EUROPE

ASIA

ALL

home

beauty

fashion

lifestyle

travel

HAILEY SARA

HAILEY SARA

home

beauty

fashion

travel

lifestyle

Your haircare routine, decoded

September 24, 2026

Hi Beauties

Melbourne-born and London-based, I’m a beauty and fashion educator with over a decade in the industry. I created Beauty Edition to share what I’ve learned—and what I’m still figuring out. Expect skincare that makes sense, timeless style, and a slower, more intentional way of living well.

MEET hailey

Currently trending:

5 capsule jewellery pieces

5 reasons to practice gratitude

Haircare routines can grow quietly out of control. A shampoo for volume, another for colour, a conditioner, a mask, an oil, a spray, a serum, dry shampoo for the days in between. Most of us have more bottles than we really use, and very little idea which ones are doing the work.

At its core, a haircare routine is simpler than it looks. Like skincare, it has foundation steps that do most of the work, treatment steps for whatever your hair needs right now, and styling products that help it look the way you want.

The difference is that haircare has two parts to look after: your scalp, which is skin, and your lengths, which are fibre. Once you know which step is for which, everything else falls into place.

The foundation steps

These are the everyday basics, chosen for your hair type and scalp.

Shampoo cleanses the scalp. Its job is to remove oil, sweat, product build-up and pollution from your scalp, without stripping it. Focus it on the roots and massage gently with your fingertips. The lengths get cleansed as the lather rinses through, so there’s no need to scrub them. How often you wash depends mainly on your scalp: oily scalps may need it every day or two, while drier scalps and curly or coily hair often do better with less frequent washing.

Conditioner cares for the lengths. Its job is to smooth, soften and detangle, and to replace some of what washing removes. Apply it from the mid-lengths to the ends, where hair is oldest and driest, and keep it away from the roots if your hair is fine or your scalp is oily. Leave it on for a few minutes before rinsing.

Heat protection protects. If you use heated tools, a heat protectant is non-negotiable. It’s one of the few steps that genuinely prevents damage rather than disguising it.

The treatment steps

These address your hair’s condition, and they can change as your hair does.

Masks and deep conditioners are richer versions of conditioner, used once or twice a week for dry or damaged hair.

Bond builders help strengthen hair that has been weakened by colour, bleach or heat, working on the internal structure of the strand.

Scalp treatments, such as pre-wash oils, scrubs and serums, help with dryness, flaking, build-up or an oily scalp.

Leave-in conditioners add lightweight moisture and make detangling easier, especially for curly, coily or dry hair.

Styling products

Styling products help your hair look and behave the way you want. They’re a finishing layer rather than a treatment.

Mousses and volumising sprays add lift, and suit fine or flat hair.
Creams smooth and define, and suit wavy, curly and frizz-prone hair.
Oils and serums add shine and smooth the ends.
Dry shampoo absorbs oil between washes. It refreshes, but it doesn’t cleanse, so it’s no substitute for washing.
Hairspray holds a finished style in place.

The order of things

On wash day, a simple order looks like this:

Scalp treatment (if you use a pre-wash one), then shampoo, then conditioner or mask, then rinse. Next, gently squeeze out water with a microfibre towel, then apply leave-in conditioner if you use it, heat protection, and your styling products. Finish with an oil or serum on the ends, or hairspray.

Between washes, dry shampoo at the roots and a little oil on the ends are usually all you need.

Habits that matter as much as products

Because the lengths of your hair can’t repair themselves, how you handle your hair matters as much as what you put on it.

Use lukewarm water. Very hot water can dry out both scalp and hair.
Be gentle when it’s wet. Hair is at its most fragile when wet, so detangle with a wide-tooth comb, starting from the ends.
Skip the rough towel-dry. A microfibre towel or cotton T-shirt causes less friction.
Use the lowest heat that works, and always use a heat protectant.
Get regular trims, usually every 8 to 12 weeks, to stop split ends travelling further up the strand.
Consider a silk or satin pillowcase, which reduces friction overnight.

Building your own

Start with your foundation: a shampoo that suits your scalp, a conditioner that suits your lengths, and heat protection if you use heat.

Then add treatments for your hair’s condition, one at a time, so you can see what’s actually making a difference. Hair takes longer to show results than skin, so give each product a few weeks.

If your hair starts to feel heavy, dull or flat, you may have product build-up. A clarifying shampoo every few weeks can reset things.

A good haircare routine isn’t the one with the most products. It’s the one where you know what each step is for, and which part of your hair it’s there to look after.

The short version:
Shampoo is for your scalp. Conditioner is for your lengths. Heat protection is non-negotiable if you use heat.

Ask yourself:
Am I choosing my shampoo for my scalp, and my conditioner for my lengths? Or am I choosing both for the same thing?

Worth knowing:
Dry shampoo refreshes, but it doesn’t cleanse. It’s a between-washes step, not a replacement.

Your haircare routine, decoded

Hair type vs hair condition: how to read your hair

Why haircare feels so complicated, and where to begin

How to choose a cleanser, and why it matters more than you think

Eye creams: do you actually need one?

READ the LATEST

Back to blog home

Travel

must-see spots
in paris

My edit of the Paris spots worth saving — from pretty cafés and shopping streets to classic corners you’ll want to revisit.

coming soon

The
PETITE
fit-guide

Coming soon

A simple guide to proportion, fit and the small styling shifts that make getting dressed easier when you’re petite.

BEST of  THE EDIT

Why sunscreen is the step that matters most

If I could recommend one product to everyone, it would be sunscreen. What UVA and UVB mean, how SPF works, and why it matters more than any serum.

Light, medium or rich: finding the right moisturiser for your skin

What hyaluronic acid actually does, and why everyone loves it